Hollywood Reporter – The Streicher Sisters, Strike Into Jewelry Design
By MELISSA MAGSAYSAY
NOV. 28, 2016
The hair and makeup artists teamed up with Iconery on an eclectic, mix-and-match collection.
They've already got hair, makeup and “feathered brows” mastered. Now, beauty gurus Jenn, Kristie and Ashley (a.k.a., the Streicher sisters), who house their talents, plus a selection of curated beauty products in a Beverly Hills salon called Striiike, are adding jewelry design to their growing lifestyle brand.
Together with jewelry company Iconery, which also recently launched a collection of 1970s ancient symbol-inspired pieces with Rashida Jones, the Streichers are debuting their own gems ranging from girly to vintage and, of course, the signature strike logo of their salon translated as a singular gold stud ($95). The other ear can be adorned with a single lightening bolt ($95), after the sisters' signature “Lightening Strike” service, a 15-minute hair and makeup touch-up best suited for desk-to-drinks or set-to-red-carpet situations.
“It’s funny, people seem to love our symbol,” says the youngest Streicher, Ashley, whose hairstyling and grooming clients include Emily Blunt, Carrie Brownstein, Abigail Spencer and John Krasinski. “We didn't even think to make this, but people really like it.”
Another symbol synonymous with their salon is the custom-made neon sign that reads, “Mes Soeurs” or “My Sisters” in French.
“It sort of embodies our space but also a bigger sisterhood,” Ashley says. “As in sisters and lady bosses.”
These three lady bosses, who also work with Anne Hathaway and Jake Gyllenhaal, have brought plenty of their own personal style into the collaboration as well. A dainty bow ring, $350 (available in yellow gold with either topaz or onyx stones) is a nod to one of Ashley’s favorite sayings, “Put a bow on it.” Two Victorian slide bangles, $185 for the thin style and $225 for the thick style, are inspired by Jenn’s love of vintage, specifically two antique bracelets she picked up at a vintage store in New York and never takes off. Corkscrew earrings ($350) dotted with rubies, emeralds, white or black diamonds are in line with Kristie’s eclectic taste in jewelry and can be worn a few ways to look like a hoop or dangling squiggle.
The sisters designed the collection to be easily layered, mixed and matched, mirroring their West Coast approach to style. The Northern California natives favor boho or vintage clothing thrown off (in a good way) by an unexpected shoe or, of course, piece of jewelry.
For instance, on the day of this interview Kristie is sporting a ruffled black top and skirt from Ulla Johnson with a pair of baby blue Adidas shell toe sneakers and Ashley is wearing a bold-colored, billowy dress from Venice-based designer Christy Dawn, with whom the sisters also have a forthcoming collaboration.
But for now, the focus is on their jewelry, and, of course, the upcoming awards season.
The Striiike x Iconery collection is priced from $95 for a Striiike logo stud to $425 for a cat mirror pendant and available at Iconery's website.
